Cosmetics Business Trends: The hormonal care opportunity

By Jo Allen | Published: 20-Jan-2022 Featured companies: The Red Tree Consultancy
Skin Care Wellness

As beauty, health and wellness converge, an uprising of young brands are carving out a promising category in hormonal care

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This article was originally published in the January issue of Cosmetics Business Trend Report

Cosmetics Business Trends: The hormonal care opportunity

Following the rapidly growing conversation around menopause in 2021 and a wave of menopausal beauty brands launching skin care, hair care, supplements and sexual wellness products, a broader hormonal care category is starting to develop. Start-ups are shaping the future of this nascent segment with a holistic approach that reflects how beauty brands are increasingly exploring the impact of influences beneath the skin’s surface.

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Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled...
  • Companies:
  • L'Oreal
  • Free the Birds
  • Huda Beauty
  • Health and Her
  • MegsMenopause
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